Potential authors for UniqPublishing are professors in higher education who are content specialists and who have a need and interest in e-learning materials. Similarly, UniqPublishing may be valuable to institutions who need to outsource their design and production of distance learning materials. In tandem with these services, UniqPublishing, through its sister divisions UniqProduction and UniqMedia, offers specialized training workshops and seminars. These are detailed in this site under "About Us."
     Professors, in effect, become authors when they create and provide structure to instructional material. This is especially evident in distance learning, where traditional lecture-based courses are converted to effective multimedia packages. Just as a traditional textbook is not the same as the course itself, these e-textbooks may be similarly differentiated. This suggests a clear need for a system that separates an individual's intellectual property from university-based electronic delivery and/or instructional management systems such as Blackboard or WebCT.
     While there is little standardization, universities and faculty organizations have developed (or are presently developing) policies which, for the most part, strive to recognize faculty rights to their own intellectual property. The intent of UniqPublishing, then, is not to conflict with evolving policies but to provide services that work within those guidelines.